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<title>Latest iStadia News</title>
<link>http://www.istadia.com/news.php</link>
<description>Keep up to date with iStadia's News at iStadia.com!</description>
<language>en-us</language>
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<title>Braben Kicks into Action for Factory Media</title>
<description><![CDATA[ 
&nbsp;London, 10 March 2010: Europe's leading action sports media owner, Factory Media, has appointed specialist media and sports PR agency, Braben, on an ongoing retainer basis. 
&nbsp;
Factory Media dominates the European media market for action sports. It publishes 16 digital and 13 consumer magazine brands in six languages and serves over four million consumers across the snowboard, mountain bike, surf, BMX, windsurfing, skateboard, motocross and cycling markets. The deal will see Braben create and deliver a strategic B2B PR strategy designed to communicate the unique access Factory Media has to this lifestyle market, particularly through its ground-breaking digital portal, MPORA.com.
&nbsp;
Darryl Newton, Managing Director of Factory Media said: "Over the past few years Factory Media has become the definitive European resource for action sports fans. Our media offering has become a haven for brands and retailers seeking to engage with a passionate, committed lifestyle audience. We're convinced that Braben's mix of media and sport expertise will help us communicate this unique focus to the market."
&nbsp;
Factory Media will join Braben's thriving media and sports business, which includes recent new business wins with Red Bee Media, Sportpost.com and the Financial Times.


"Braben is thrilled to have been appointed to support Factory Media in 2010," said Braben Managing Director Matt Bourn. "Factory Media is a fascinating business and a testament to the success a media owner can achieve by carving out and owning a defined niche in sport. It is unquestionably the market leader in the action sports world."

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/news/keithirving/175</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Wed, 10 Mar 2010 10:02:33 GMT</pubDate>
<guid>http://www.istadia.com/news/keithirving/175</guid>
</item><item>
<title>The Finishing Touch partners with London&#039;s Urban Golf centres to offer corporate clients exclusive hire during the 2010 World Cup</title>
<description><![CDATA[ 
The&nbsp;Finishing Touch&nbsp;has signed a deal which will offer corporate clients the opportunity hire the centres - situated in Soho, Smithfield and, later this year, in Kensington - for exclusive events that will combine virtual golf with the screening of matches.


The Finishing Touch will manage the package that will include canap&eacute;s, unlimited drinks and entertainment including match screenings and rounds of virtual golf before and after the game. The Kensington venue, which opens later this year, has a conference centre, which will also be available for larger events.


The agency claims to have received numerous enquiries for the England games. Clients will have the option of hiring the venue exclusively or sharing it with smaller groups. All three centres will be available from 6pm until 11pm.


Finishing Touch account manager David Taylor said: &amp;quot;Our aim is to offer clients something more intimate and exclusive than the usual packed screenings of football games across pubs and bars in London. We have already had expressions of interest from numerous clients in the city of London.&amp;quot;

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/news/keithirving/174</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Wed, 10 Mar 2010 07:20:18 GMT</pubDate>
<guid>http://www.istadia.com/news/keithirving/174</guid>
</item><item>
<title>Coca Cola chief marketing officer Joe Tripodi join speakers line-up</title>
<description><![CDATA[ The Chief Marketing and Commercial Officer of The Coca Cola Company, the world&#039;s most valuable brand, Joseph V. Tripodi, has been added to the list of speakers at the Global Sports Industry Summit 2010

Joseph V. Tripodi is Executive Vice President and Chief Marketing and Commercial Officer. Mr. Tripodi leads a function consisting of the combination of the Company&#039;s global marketing and commercial organizations. In addition to overseeing all aspects of marketing, he is responsible for coordinating and leading the Company&#039;s strategic direction in Commercial Leadership.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950. In November 2005, FIFA and The Coca-Cola Company extended their long-time partnership for another 16 years, from 2007 until 2022.

Tripodi joins the likes of MasterCard chief marketing officer Larry Flanagan; VISA chief marketing officer Antonio Lucio; Heineken chief marketing officer Alexis Nasard; Sony Ericsson WTA Tour chairman and chief executive Stacey Allaster; AB InBev global director sports Eelco van der Noll; London 2012 director of sports Debbie Jevans; BBC director of London 2012 Roger Mosey; ESPN Star Sports managing director Manu Sawhney; AEG&#039;s president and chief executive Tim Lewieke; Octagon president and chief executive Rick Dudley; Wasserman Media Group chairman and chief executive Casey Wasserman; Infront Sports and Media president and chief executive Philippe Blatter; Total Sports Asia founder Marcus Luer; FISU secretary general and chief executive Eric Saintrond; FIFA Beach Soccer chief executive Joan Cusco; Bonham &amp; Associates founder Dean Bonham; HBS founder and chief executive Francis Tellier... as speakers at the Global Sports Industry Summit 2010.

TO EXHIBIT at the Global Sports Industry Summit in France, powerful community of sport leaders, please register your interest online: http://www.sportsindustrysummit.com/exhibitor-register.html

TO ATTEND the Global Sports Industry Summit in France, powerful community of sport leaders, please register your interest online : http://www.sportsindustrysummit.com/delegate-register.html

The Global Sports Industry Summit takes place from September 28 - October 1, 2010.

The Global Sports Industry Summit in Paris, brings together a powerful community of leaders who are setting the agenda for the international sports industry. The Summit will focus on the world economic crisis and its influence on sport industry as well as the tension between tradition and innovation in sport, as the industry looks to expand while staying true to its roots.

Exclusively reserved for everyone involved in the sports industry, the summit's high-level participation and practical discussion will encourage open, constructive and candid debate.

About The Coca-Cola Company 
The Coca-Cola Company is the world&#039;s largest beverage company. Along with Coca-Cola&reg;, recognized as the world&#039;s most valuable brand, the Company markets four of the world&#039;s top five nonalcoholic sparkling beverage brands, including Diet Coke&reg;, Fanta&reg; and Sprite&reg;, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world&#039;s largest beverage distribution system, consumers in more than 200 countries enjoy the Company&#039;s beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.  ]]></description>
<link>http://www.istadia.com/news/thevenotm/173</link>
<dc:creator>Michel Thevenot</dc:creator>
<pubDate>Thu, 04 Mar 2010 03:32:13 GMT</pubDate>
<guid>http://www.istadia.com/news/thevenotm/173</guid>
</item><item>
<title>Strength and conditioning courses</title>
<description><![CDATA[ I have put dates of upcoming strength and conditioning courses here: www.excelsiorgroup.co.uk/page/courses

The level 1 and 2 courses have an assessment which leads to a qualification. This is ideal for P.E, Teachers, sports coaches, sports science undergraduates and fitness instrucotrs who wish to gain a structured understanding of getting people fit for sport

The CPD day at Exeter Unievrsity is for already qualified S&amp;amp;C coaches and will enhance their existing skills.
Enhancing Sports Performance
www.excelsiorgroup.blogspot.com
 ]]></description>
<link>http://www.istadia.com/news/JRMarshall/172</link>
<dc:creator>James Marshall</dc:creator>
<pubDate>Wed, 24 Feb 2010 06:14:25 GMT</pubDate>
<guid>http://www.istadia.com/news/JRMarshall/172</guid>
</item><item>
<title>Mick Desmond appointed Commercial Director at the All England Club (Wimbledon)</title>
<description><![CDATA[ 
Mick Desmond former ITV Broadcasting chief executive has been appointed to the new role of commercial director at the The All England Club,&nbsp;home of the&nbsp;Wimbledon Tennis Championships from April 6.

The role, reporting to chief executive Ian Ritchie, combines the positions of the director of television and director of marketing. Former director of television, John Rowlinson, left in July 2009 to become head of broadcast at the London 2012 London Olympics Organising Committee. Desmond will take responsibility for all commercial activities relating to the Wimbledon Championships and the All England Club, including television and broadcasting, official supplier and sponsorship income, merchandising and licensing, digital strategy and corporate hospitality arrangements. 

"We are delighted to have attracted someone of the calibre of Mick, with his wealth of background and experience, to this role. He is a fantastic addition to the team," said Ritchie. "The commercial world of sport is vibrant and increasingly competitive and The Championships intends to keep its place at the very top of global sporting events in every way, including our commercial activities."

Rob McCowen will continue in his role as director of marketing until his retirement in the summer of 2011.

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/news/keithirving/171</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Wed, 24 Feb 2010 02:31:19 GMT</pubDate>
<guid>http://www.istadia.com/news/keithirving/171</guid>
</item><item>
<title>Ultimate Rugby Sevens signs Investment Deal with Ravensbeck</title>
<description><![CDATA[ 
Tim Lacey, CEO of leading independent global promoter, Ultimate Rugby Sevens (UR7s), today announced an investment deal with Ravensbeck, the global media investment and management firm owned and run by former Walt Disney TV International President and COO, David Hulbert and Tim Richards.

The deal will see Hulbert and his team, including media investment specialist Nicola Byrne and Hulbert's fellow ex-Disney colleagues Simon Kenny and Geoff Ellis, work strategically and operationally with Lacey and his team to help build the existing online networking business and grow the global portfolio of Rugby Sevens media rights.

"I have ambitious plans for Ultimate Rugby Sevens, as we move to further secure our position as the leading independent promoter for Rugby Sevens globally," said Lacey. "UR7s has experienced phenomenal growth and success over its first year of operation. To accelerate this growth to the next stage and beyond, we want a partner with serious international media experience.&nbsp; I am confident that Ravensbeck is a perfect fit for Ultimate Rugby Sevens as we enter the next phase of our development." 


For Ravensbeck, Ultimate Rugby Sevens represents a very attractive investment into one of the fastest-growing sports in the world. An IOC decision in late 2009 will see Rugby Sevens make its debut at the Rio 2016 Olympic Games, the first appearance at the Games by any form of rugby in more than 90 years. UR7s is already working with global stakeholders to bring further structure to the game, secure commercial investment, develop players and ultimately ensure the competition is of the highest standard ahead of Rio. To that end, UR7s recently ann0unced the first-ever UK National Sevens Series, which will be staged during summer 2010 at a number of venues around the country.

"We are delighted to establish this partnership with Ultimate Rugby Sevens," said David Hulbert, Ravensbeck's Founding Director. "Rugby Sevens is already a major sport around the world, one that will continue to grow in scope and status in the build-up to its debut as an Olympic sport in 2016. UR7s has achieved impressive growth in the past year and is ideally positioned to help develop the club game and build its media presence around the world. I am very excited about future prospects."

LONDON, 22 February 2010

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/news/keithirving/170</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Mon, 22 Feb 2010 09:37:00 GMT</pubDate>
<guid>http://www.istadia.com/news/keithirving/170</guid>
</item><item>
<title>Golf Is A Funny Game</title>
<description><![CDATA[ 
Golf is an exceptional game which helps you to grow as a person.&nbsp; Mental skills for golf can be learned easily with golf hypnosis.&nbsp; Every golfer knows that golf mind training is essential to success in this game.

&nbsp;&nbsp; 

I was chatting with Fred Greene of Golf Smarter the other day and was aware of how often we broke into laughter during the course of our conversation.&nbsp; There are many things which made us laugh, and I am only too aware that my jaw got a great work out! 

&nbsp; 

Both of us are passionate about golf, and both of us have found our way to forming a marriage between our passion and our employment.&nbsp; Golf makes me smile a lot and I can tell that it does the same for Fred.&nbsp; 

&nbsp; 

There are many aspects of golf which I dearly love.&nbsp; It is a friendly game and a wonderful way in which to meet new people.&nbsp; My home is in the Isle of Man; although I&#039;m lucky enough to spend a fair amount of time in California (even though it&#039;s quite a commute!).&nbsp;&nbsp; It was a gentleman (an avid golfer) who lives in Edinburgh, Scotland, who put me in touch with Fred who also lives in California.&nbsp; There are very few games which put people together from all over the world in such an easy and comfortable manner.




&nbsp; 

Part of what leads to that ease of getting to know someone is the shared passion for the game whilst another part is the amount of time it takes to play a round of golf together with the gentle pace of the game.&nbsp; A further aspect is the fact that you can be almost any age or fitness level and still be able to play golf.&nbsp; And then of course your level of accomplishment doesn&#039;t affect the play of the other people who you are playing with.&nbsp; Golf is pretty much unique in this combination of facts.

&nbsp; 

Cricket is another game which affords plenty of time to get to know a fellow spectator, as a gentleman pointed out the other day.&nbsp; It provides a great &amp;quot;networking opportunity&amp;quot; as you bond over your shared passion.&nbsp; But you can&#039;t play cricket on your own and your level of ability will affect the overall game.&nbsp; Tennis requires too much energy to leave much time for pleasantries and you again cannot play alone. Can you think of any sport which provides the same opportunities to &amp;quot;connect&amp;quot; that golf does?

&nbsp; 

Aside from the friends you can make through golf, there are many other things which make it a very special game.&nbsp; I have already mentioned that you can play it alone or with others and level of ability doesn&#039;t cause issues.&nbsp; A far greater thing however is what golf teaches you as a person.&nbsp; 

&nbsp; 

I played yesterday with a friend who passed comment on how much her temperament had altered since she had started to play golf, both on and off the course.&nbsp; She is now a more placid and person; she was always determined.&nbsp; Golf teaches you the mental skills which are necessary in life in general because it provides you with immediate and dramatic feedback upon your thoughts and actions.&nbsp; As you learn to control your emotions and direct your focus more appropriately, these skills can then be put to good use in every other area of your life.&nbsp; 

&nbsp; 

Cause and effect are seen very clearly in golf, as your thoughts control your arms and then the club and ultimately the ball.&nbsp; The impact of your thoughts are therefore illuminated; you can see very clearly what needs a little work or practice.&nbsp; As your control of the golf ball increases, you inevitably grow as a person.

&nbsp; 

Roseanna Leaton, author of the GolferWithin mind training program which helps you to learn the mental skills necessary for success in golf and life.

&nbsp; 

http://www.GolferWithin.com


http://www.RoseannaLeaton.com

 ]]></description>
<link>http://www.istadia.com/news/RJLeaton/169</link>
<dc:creator>Roseanna Leaton</dc:creator>
<pubDate>Sat, 20 Feb 2010 00:17:29 GMT</pubDate>
<guid>http://www.istadia.com/news/RJLeaton/169</guid>
</item><item>
<title>Free ebook for office workers everywhere</title>
<description><![CDATA[ This free ebook is available to download here: 
http://www.excelsiorgroup.co.uk/resources/ebooks&nbsp;&nbsp; guide to getting fit for sport for those people who work in offices.

The Excelsior blog festival starts on Monday 22nd February here: http://www.excelsiorgroup.co.uk/blog

Expert guest authors from around the globe, feel free to join in.
Enhancing Sports Performance
www.excelsiorgroup.blogspot.com
 ]]></description>
<link>http://www.istadia.com/news/JRMarshall/168</link>
<dc:creator>James Marshall</dc:creator>
<pubDate>Tue, 16 Feb 2010 03:10:41 GMT</pubDate>
<guid>http://www.istadia.com/news/JRMarshall/168</guid>
</item><item>
<title>No Link Between Sports Sponsorship and Alcohol or Is There?</title>
<description><![CDATA[ 
There are no significant statistical correlations between sports sponsorship awareness and attitudes to alcohol use, according to research by Cardiff Business School's Dr Fiona Davies, published by the International Journal of Sports Marketing &amp;amp; Sponsorship.

The study found that boys with sporting interests appear to be influenced towards drinking and drunkenness by the traditional macho sporting culture rather than the presence of alcohol sponsorship, and involvement in sport had no impact on girls' attitudes to drinking.

Last month the UK government's Health Committee Report on Alcohol made a number of proposals including setting a minimum pricing for alcoholic drinks in the UK and legislating that no event should be sponsored by an alcoholic brand if more than 10 per cent of those attending are under 18 years of age.


"Alcohol sponsorship does play a part in perpetuating and normalising this culture, and so has some additional influence. But the findings indicate that banning it would have little effect on the traditional male practices of drinking after playing sport, watching televised matches with a beer in hand and so on," said Dr Davies.

The study investigated attitudes to alcohol, sport and sport sponsorship among 14/15 year olds in a typical UK city. Following initial focus group discussions, a questionnaire survey was completed by a total of 294 pupils from five schools.

Click here to&nbsp;find out more about the International Journal of Sports Marketing and Sponsorship.

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/news/keithirving/166</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Fri, 12 Feb 2010 02:00:39 GMT</pubDate>
<guid>http://www.istadia.com/news/keithirving/166</guid>
</item><item>
<title>Is Your Brand Listed for the Sports Awards 2010?</title>
<description><![CDATA[ 
The official shortlist for the UK 2010 Sport Industry Awards made by The Sport Industry Group are as follows: 


Sport Governing Body of the Year
&bull; British Triathlon
&bull; England &amp;amp; Wales Cricket Board
&bull; Premier League
&bull; Premier Rugby
&bull; Rugby Football Union
&bull; UK Athletics 


Best Integrated Sport Marketing Campaign
&bull; adidas - Me, Myself
&bull; British Gas - Principal Partner of British Swimming
&bull; NBA - Take to the Courts
&bull; Nike - Show Your 5
&bull; Powerade - Official Sports Drink of the RFU &amp;amp; WRU
&bull; Umbro - From Icon of English Football to Icon of English Culture 


Best Sponsorship of a Team or Individual
&bull; British Gas - Principal Partner of British Swimming
&bull; Coca-Cola - Coke Zero Presents: Wayne Rooney&#039;s Street Striker
&bull; HSBC - Principal Partner Sponsorship of the 2009 British &amp;amp; Irish Lions
&bull; Powerade - Official Sports Drink of the RFU &amp;amp; WRU
&bull; Samsung Electronics - Sponsorship of Chelsea Football Club
&bull; Sure Men - Flintoff - Unbeatable Protection 


Best Use of PR in a Sport Campaign
&bull; Betfair - Fan v Fan Ashes Cricket Campaign
&bull; Eidos Interactive Entertainment - Championship Manager 2010
&bull; ExxonMobil - Oil Painting
&bull; Nike - Lace Up Save Lives: NIKE (RED)
&bull; The Football Assocation - FA Respect Programme
&bull; Umbro - From Icon of English Football to Icon of English Culture 


Sport Brand of the Year
&bull; adidas
&bull; Nike
&bull; Premier League
&bull; Umbro 


Best Sponsorship of a Sport Event or Competition
&bull; adidas - Flora London Marathon
&bull; Barclaycard - Barclaycard World Freerun Championships
&bull; Bupa - Bupa Great North Run
&bull; Coca-Cola - Coca-Cola Football League Play Offs
&bull; Guinness - Guinness Premiership
&bull; Nicotinell - Helping Football Fans Kick the Habit 


The Technological Innovation in Sport Award
&bull; Castrol - The Castrol Rankings
&bull; Kentaro - Live Stream of Ukraine v England 2010 FIFA World Cup Qualifier
&bull; Manchester City Council - Great CityGames Manchester
&bull; Mongoose - Mongoose Cricket Bat 


Sport Newspaper of the Year
&bull; The Sun
&bull; The Daily Telegraph
&bull; The Guardian
&bull; The Observer
&bull; The Sunday Times
&bull; The Times 


The Community Programme Award
&bull; Derby County In The Community - The Movement
&bull; England &amp;amp; Wales Cricket Board - NatWest Cricket Force
&bull; Manchester United Foundation - Something to Chew On
&bull; SAFC Foundation - Family Learning through Football
&bull; The Cricket Foundation - StreetChance supported by Barclays Spaces for Sports
&bull; The Everton Foundation - &amp;quot;Imagine Your Goals&amp;quot; Mental Health Football Project 


Best TV Sport Commercial
&bull; adidas - House Party
&bull; adidas - F50i &#039;The Spark&#039;
&bull; EA SPORTS - How Big Can Football Get?
&bull; Robinsons - Imagine
&bull; ESPN EMEA - Pledge
&bull; Sky Sports - &#039;...They Know about Sport&#039; 


Best Use of Digital Communication in Sport
&bull; adidas - London Marathon WAP Tracker
&bull; Barclays - Barclays ATP World Tour Finals
&bull; England &amp;amp; Wales Cricket Board - The Great Exhibition
&bull; Racing UK &amp;amp; The Press Association - i-Card - The Interactive &amp;amp; Animated Racecard
&bull; Samsung Electronics - Samsung Football.co.uk
&bull; UK Athletics - The Bolt Dance 


Sport Agency of the Year
&bull; Fast Track
&bull; Hill &amp;amp; Knowlton
&bull; M&amp;amp;C Saatchi Sport &amp;amp; Entertainment
&bull; Octagon
&bull; Synergy
&bull; Vero Communications 


Sport Venue of the Year
&bull; SWALEC Stadium
&bull; The Brit Oval
&bull; The O2
&bull; The Weymouth and Portland National Sailing Academy
&bull; Twickenham Stadium
&bull; Wembley Stadium 


Sport Participation Event of the Year
&bull; Birmingham City Council &amp;amp; EDF Energy - EDF Energy Birmingham Half Marathon
&bull; British Gas - The British Gas Great North Swim
&bull; Bupa - Bupa Great Manchester Run
&bull; Greater London Authority &amp;amp; BSkyB - The Mayor of London&#039;s Skyride
&bull; Leicester City Council &amp;amp; Leicester Games 2009 - Special Olympics GB National Summer Games 


The above nominees will now go forward to the main judging panel, headed by Chairman and BBC broadcaster John Inverdale, who will decide the winners in each of the 14 categories. The results will be announced at the star-studded Awards ceremony on May 13 at Battersea Evolution in front of 1,400 industry representatives. 



Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/news/keithirving/165</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Tue, 09 Feb 2010 01:01:01 GMT</pubDate>
<guid>http://www.istadia.com/news/keithirving/165</guid>
</item></channel>
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