Internet Marketing & SEO for Sports Business - iStadia Works
For any sports business looking to use the internet as a marketing tool, iStadia works.
Here is a relatively trivial example, yet one that demonstrates what can be achieved by posting on iStadia - whether that be through blogs, articles, news, jobs or events.
Some time ago, I reposted a video of former England football manager, Steve McLaren, and his rather strange and newly acquired Dutch accent. I noticed that it had received a lot of hits. Of course, the subject has been a popular one in the United Kingdom, so I didn't hink too much of it. Tonight, however, I Googled "Steve McLaren Dutch" out of curiosity.
Here are the results:
Posting iStadia put us ahead of the Daily Telegraph, The Daily Mirror and The Daily Mail newspaper sites, which are all major National papers. All have the keywords in the title. It even puts us ahead of Wikipedia (though their entry doesn't have 'Dutch' in the title) and the original Youtube post itself - which was further down the page than my image.
Of course, it isn't just in this case that we can punch above our weight. During the summer we were on Page 1 for 'Olympic News' above many of the leading news agencies, as as a result our visits multiplied by around 300%.
How do you make your content work for you?
1) Choose the keywords that you want people to find your content for
2) Embed your keywords in the TITLE, TEXT and TAGS of the post
3) Include a signature with a link to your own website or iStadia profile, using your keywords as 'anchor text' (of which this is an example). This is easy to do with our editor (highlight the text and choose the chain icon).
Find out how to get even more SEO, marketing and networking benefits from iStadia.
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Rob Robson
Co-founder, iStadia.com
Here is a relatively trivial example, yet one that demonstrates what can be achieved by posting on iStadia - whether that be through blogs, articles, news, jobs or events.
Some time ago, I reposted a video of former England football manager, Steve McLaren, and his rather strange and newly acquired Dutch accent. I noticed that it had received a lot of hits. Of course, the subject has been a popular one in the United Kingdom, so I didn't hink too much of it. Tonight, however, I Googled "Steve McLaren Dutch" out of curiosity.
Here are the results:
Posting iStadia put us ahead of the Daily Telegraph, The Daily Mirror and The Daily Mail newspaper sites, which are all major National papers. All have the keywords in the title. It even puts us ahead of Wikipedia (though their entry doesn't have 'Dutch' in the title) and the original Youtube post itself - which was further down the page than my image.
Of course, it isn't just in this case that we can punch above our weight. During the summer we were on Page 1 for 'Olympic News' above many of the leading news agencies, as as a result our visits multiplied by around 300%.
How do you make your content work for you?
1) Choose the keywords that you want people to find your content for
2) Embed your keywords in the TITLE, TEXT and TAGS of the post
3) Include a signature with a link to your own website or iStadia profile, using your keywords as 'anchor text' (of which this is an example). This is easy to do with our editor (highlight the text and choose the chain icon).
Find out how to get even more SEO, marketing and networking benefits from iStadia.
--
Rob Robson
Co-founder, iStadia.com
Posted December 22, 2008 at 2:41 PM by robrobson
in
Sports Business, Sports Social Media and Marketing | Permalink | Comments(0)
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