DIY Promotion and Roy Jones vs Joe Calzaghe
The BBC this morning is reporting that tonight's Roy Jones Jr versus
Joe Calzaghe fight at Madison Square Gardens has been suffering from a low-key build up and
sluggish ticket sales.Some might say that the problem is that the two guys involved are both 'nice guys', while both counter that you don't have to have bust ups to sell a fight.
One thing's true. There's no professional promoter for this fight. No Frank Warren, no.. ...dare I say it... Don King to raise the temperature. This fight was agreed with a text message, the takings are being split 50:50 and in many ways this fight is the antidote to the ills of the sport.
On the other hand, sometimes you just have to accept that there are professionals who, despite appearing to take a lot of money for their input - whether it be promoting a sports event, selling a house, or or marketing a product, do actually create value. They may take a larger slice of the pie, but if they are good the whole pie is big enough for everyone.
Check out more sports marketing blogs & articles.
--
Rob Robson
Co-founder, iStadia.com
Tags:
boxing,
don king,
fight,
frank warren,
joe calzaghe,
madison square gardens,
marketing,
msg,
promotion,
roy jones jr,
sales,
sports,
ticket
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