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Can this man make Twenty20 cricket the most popular team game in the world?
I can only imagine that his calculations are based on the popularity of the game in India and the increasing wealth of that country, rather than the likelihood of converting non-cricketing nations. Maybe the popularity of the Indian Premier league (IPL) hs got him all excited.
Has he overestimated the popularity of the game?
Has he underestimated the challenge he's set?
Is he a visionary?
Is he a marketing genius?
Or is he raving mad?
Here's the story on the BBC website.
What do you think?
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Gary Baker
Sports Psychotherapist & Mental Coach