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Can this man make Twenty20 cricket the most popular team game in the world?

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Texan Billionaire Sir Allen Stanford (as a 'Sir', I imagine that he's not really Texan) believes that he can turn Twenty20 cricket into the biggest team sport in the World and is putting his money where his mouth is.

I can only imagine that his calculations are based on the popularity of the game in India and the increasing wealth of that country, rather than the likelihood of converting non-cricketing nations. Maybe the popularity of the Indian Premier league (IPL) hs got him all excited.

Has he overestimated the popularity of the game?

Has he underestimated the challenge he's set?

Is he a visionary?

Is he a marketing genius?

Or is he raving mad?

Here's the story on the BBC website.

What do you think?

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Tags: cricket, indian premier league, ipl, mad, marketing, sir allen stanford, twenty20, visionary
Posted April 24, 2008 at 2:29 PM by robrobson in Sports Business | Permalink | Comments(1)

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I'm not convinced - I'm sure he could make it popular, but more popular than football? I think you're right that it may be more about extending the game in existing countries than trying to convert non-cricketing countries, but he does say he wants to make it the most popular team sport in the world, so maybe he knows something we don't.

Gary Baker
Sports Psychotherapist & Mental Coach
Posted by garybaker | May 4, 2008 at 1:46 AM

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