The BBC is reporting this morning that former England cricket captain Michael Vaughan is set to retire from first class cricket. Apparently "his right knee is behind the decision".
You see, that's the problem. No-one wants to take responsibility for themselves these days....
(In the words of Basil Brush, "boom boom")
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Rob Robson
Co-founder, iStadia.com
Wow! The United States have just beaten Spain, the current European Champions, in the semi-final of the Confederations Cup in South Africa. Yes, that's soccer. The USA are not bad at soccer, let's be fair, but that is still a huge shock.
Indeed, Jozy Altidore, who opened the scoring, cannot get a regular game in La Liga.
Spain were going for a record unbeaten run of 36 matches. That's what makes the result so remarkable. After all, the USA have a pretty good tournament record.
So what happened?
Was it all the talk of the record?
Was it just something that had to happen at some point?
Did the US get the tactical game right, or did Spain fail to perform?
Have the US shown the way for other teams to beat the Spaniards?
Or is this the result of a long season for most of the Spanish players, with too many games under their belts?
More to the point... ...will it even register on the back pages in the States? It would be a real shame if it didn't.
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Rob Robson
Co-founder, iStadia.com
Finally, after last summer's "will he won't he" saga, Manchester United have accepted a bid of £80 million for Cristiano Ronaldo from - who else - Real Madrid.
This surpasses the previous "world records"of £45.6m (73.3m Euros) that Real paid for Zenidine Zidane and more recently recently £56 million (68 million Euros) for Kaka. I say "world records" because Kaka's is only a World Record in British pounds because of the changes in exchange rate.
It seems that Manchester United have resigned themselves to losing Ronaldo, but at least will not be losing him on the cheap! It is hard to estimate how valuable he really is to the team. He was certainly missed early this season and despite some of his on-field antics he really is a wonderful talent.
As the
BBC's Mike Ingham points out, it might benefit the team, freeing up Wayne Rooney and allowing them to buy Carlos Tevez as well as another world-class talent as Ronaldo's replacement (Valencia or Robery?).
As someone who doesn't watch La Liga, my view is that Madrid's gain will be the Premier League's loss even though Manchester United will undoubtedly use the money well.
Only yesterday, re-elected Madrid president Florentino Perez was quoted as saying "Bayern do not want to sell, therefore I have to be respectful to the club", when talking about Frank Ribery. I wondered then what he was up to, as surely a leopard can't change his spots quite so suddenly and dramatically, and today we have the answer.
Question: Are Perez and Madrid set to make the same mistakes all over again by building a team of 'Galacticos'?
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Rob Robson
Co-founder, iStadia.com
If you look at the right hand side of iStadia's blogs page, you see our most read blogs. It's worth observing these, because they give some clear clues for anyone that wants their blog posts to be noticed. Of course, quantity isn't the only game in town, and quality of views (in relation to target market) are also important. (Still, more views is likely to create more links, thus feeding more relevant views anyway!).
Here's the list:
Does Rugby matter in the world of sport?
My Olympic Star for 2008: Michael Phelps
What must it be like to be Michael Jordan's son....
Is Olympic Sponsorship Worth the Money?
Tiger Woods, Sport Psychology and Mental Toughness
Who will host the 2016 Olympic Games?
Playing Styles and Leadership Styles
Cheerleader Uniforms: I’m Shocked, Shocked
If Manchester United is the most valuable football (soccer) club in the world, which is the most valuable sports club?
Stade Francais 'Warhol' Kit: What is the psychology of team colours and outfits?
Better Golf Ball Design Helps You Play Better Golf
Where was the application of sport psychology during the Ashes cricket debacle
What do you notice? Ok, the first thing is that only the titles are shown. That's one clue!
Yes, some of the blog posts are pretty old now, and that's one of the things to remember. Older content on the web doesn't disappear, and a well-written blog post that links to you can be an assett for a long time.
However, the first and possibly most important clue is in the title. All have keywords or combinations of keywords that people search for. "Tiger Woods Sport Psychology" for example. "Cheerleader Uniforms" (a great example of hooking people in with a potentially more provocative title!), "Olympic Sponsorship" or "Golf Ball Design" for example. These are all searched for and we see the evidence on a daily basis (through our stats).
Let's look at one of these - Tiger Woods and Sport Psychology. Why does this work? Well, there are loads of hits out there to be gained for the term "Tiger Woods" (in particular) or the term "Sport Psychology" but you are never that likely to get to the top of search engine rankings for either term alone using a blog post (as good as they are for getting noticed). However, the intersection of these terms provides an opportunity to get to the top of the rankings for a less competitive but still well-searched term. Let's look at the figures (from
Google's keyword tool):
Search term Competition Global Monthly Search Volume
Sport Psychology Very High 49, 500
Tiger Woods Very High 2, 240, 000
Tiger Woods Psychology Low 140
Tiger Woods Sport Psychology Very low Not enough data
(This ignores the additional term "mental toughnes" that's in the title, but it doesn't change much).
Interesting. Search volumes are low, but importantly so too is competition. At the time of writing, the blog was approaching 3800 views. So we know that "low" volumes can add up, if you're top of the rankings. On the other hand, unless you are a massive player and your site is highly relevant to Tiger Woods (for example his own site) you are not even going to get a minute share of the 2 million monthly searches that Tiger gets.
Important lesson: Distribution of search hits is unequal and skewed almost totally to page 1 rankings (whatever the search engines, but obviously Google is the biggest at present).
So getting to the top of page 1 for a relatively obscure term which is relevant to your target market is an effective strategy.
How do you exploit this phenomenon (which is the 'long tail' that Chris Anderson wrote about)?
Well, here's one view of the
Top Ten Positive Search Engine Factors (from
SEOmoz.org):
1. Keyword Use in Title Tag
2. Anchor Text of Inbound Link
3. Global Link Popularity of Site
4. Age of Site
5. Link Popularity within the Site's Internal Link Structure
6. Topical Relevance of Inbound Links
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site
Note number 1 -
keyword use in title tag. That's one you can control. What else can you control?
Well, you can certainly control #8 -
Keyword use in body text (but don't "stuff" it with keywords - it should be readable! and don't forget to add 'tags') and you can influence #3 by
sharing your posts or RSS feed on boomarking sites or feed aggregators. Much of the rest is our job and iStadia is proving to be an effective platform (while we're always strivign to improve it).
Other important considerations are:
- One blog post isn't going to change your business, but a strategy that incorporates
regular blogging can
- You should not be penalised for posting on your own site and on iStadia. if you are concerned about this, a few changes to the wording of title and text will help (but the WHOLE page including menus is considered 'content' when a page is assessed as duplicate or not). This advice can be subject to change (and debate).
- Photos with ALT and TITLE tages that contain your keywords are very effective at driving traffic through image searches. Indeed, the Michael Jordan and Rugby posts in our list derived most of their hits from image searches.
- Likewise, content that includes both text and video can attract more traffic
- Oh, and questions (as titles) can help, especially if they are questions that you might expect a potential customer or client to ask.
Happy blogging!
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Rob Robson
Co-founder, iStadia.com
For anyone interested in the psychological or social benefits of sport and exercise, here's a story that might pique your curiosity: French prisoners are taking part in their own 'Penal' (you're thinking of something else altogether now, aren't you?) Tour de France.
Although not a race as such it is hoped that the tour (which will take in 17 prison towns) will help to develop values including "effort, teamwork and self-esteem" and support re-integration into society by experiencing the achievement of goals.
Why not?
And if nothing else I loved the comment about breakaway sprints not being allowed!
http://news.bbc.co.uk/1/hi/world/europe/8082354.stm
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Rob Robson
Co-founder, iStadia.com
Tags:
cycling,
exercise,
goals,
penal,
prison,
psychological benefits,
self-esteem,
social benefits,
teamwork,
tour de france,
values
