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Google Knol
I always advocate publishing content (articles, blogs) on multiple web platforms, to really put it work as a marketing tool, so when I heard about Google Knol I was immediately interested.A 'Knol' is, according to Google, a unit of knowledge. Essentially Google Knol is a collection of articles, but the twist is that is that you can allow other users to edit your own 'Knols', either moderated or unmoderated.
One would imagine that Google are unlikely to let their own content-driven product fall down its search rankings, so it is worth having a go, even though there are a few problems to be ironed out (e.g. people not finding their knols). Of course, you can embed links to your own site/blog, which may prove to be the biggest point of value.
I've created a profile and a few knols, using my content from iStadia (listed below). It will be interesting to see how they perform.
Professional Networking and CPD
IReversal Theory
Goal Setting
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Rob Robson
Co-founder, iStadia.com
