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What's harder to find? A Sport Psychologist or a consumer of Sport Psychology?
I'm not sure how much the question in the title makes sense, but let me enlighten you. By no means for the first time this year I had a call from someone in another part of the country that was looking for a sport psychologist and was having trouble finding one. That's a customer (a professional sports person, by the way) that can't find someone to buy from.
How crazy is that?
I immediately thought of two people in this guy's area that are members of iStadia. He wanted to get started with some face-to-face work very quickly, so needed phone numbers. One, it turns out, the guy had done some work with before and he was looking for something different. Fair enough. The other didn't have a phone number on their profile. A consultant that doesn't want to be called by a prospective customer...?
From where I'm sitting, it seems like this:
Sport psychologists often believe that the market for their work is limited or hard to access, that it is difficult to make a living in sport psychology.
Sportspeople that don't have access to sport psychologists through a programme of support often find it difficult to find the help that they need.
Think about that. If you aren't a sport psychologist, maybe you could just substitute the words and the issue would be just the same...
Are you making yourself easy or difficult to find?
Maybe you've got lucrative work coming out of your ears and don't need to put yourself out there....
Maybe you do, but don't know how.
If it's the latter, I'm not a marketing guru, but I'm more than happy to share what I've learned through my own experiences. Give me a shout. That's what networking is about.....
One small thing you can do if you are a member of iStadia: tick the box near the bottom of this page. It will certainly help us to promote you.
Something else - check out Keith's blog on forming an entrepreneurship and business development club.
If you aren't a member, maybe it's time to sign up?
How crazy is that?
I immediately thought of two people in this guy's area that are members of iStadia. He wanted to get started with some face-to-face work very quickly, so needed phone numbers. One, it turns out, the guy had done some work with before and he was looking for something different. Fair enough. The other didn't have a phone number on their profile. A consultant that doesn't want to be called by a prospective customer...?
From where I'm sitting, it seems like this:
Sport psychologists often believe that the market for their work is limited or hard to access, that it is difficult to make a living in sport psychology.
Sportspeople that don't have access to sport psychologists through a programme of support often find it difficult to find the help that they need.
Think about that. If you aren't a sport psychologist, maybe you could just substitute the words and the issue would be just the same...
Are you making yourself easy or difficult to find?
Maybe you've got lucrative work coming out of your ears and don't need to put yourself out there....
Maybe you do, but don't know how.
If it's the latter, I'm not a marketing guru, but I'm more than happy to share what I've learned through my own experiences. Give me a shout. That's what networking is about.....
One small thing you can do if you are a member of iStadia: tick the box near the bottom of this page. It will certainly help us to promote you.
Something else - check out Keith's blog on forming an entrepreneurship and business development club.
If you aren't a member, maybe it's time to sign up?
Rob Robson
Sport and Business Psychologist, WarwickshireTags:
business development,
consultant,
expert,
finding new customers,
marketing,
networking,
professional,
profile,
promotion,
publicity,
sport psychology,
sports business
Posted April 1, 2008 at 4:16 PM by robrobson
in
iStadia Blog, Professional Practice, Development and Careers | Permalink | Comments(2)
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Comments
Connections are important, but they are built and not just won overnight. Some people have them from their involvement as a competitor or coach, others are perhaps more lucky and have family connections, but ultimately the vast majority of successful consultants (in any field) build their reputation by doing a good job. Online networking and marketing is simply a tool that assists in that process, making markets and networks more accessible at a lower cost and quicker speed.
Rob Robson
Sport and Business Psychologist, Warwickshire