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Keegan: A(nother) Case of Hearts over Heads in the Toon?

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When Sam Allardyce left Newcastle United last week after less than a year, it became clear that cold, hard analysis wasn't behind the decision. All of the respected commentators agreed that Big Sam needed time, and that given time he would develop a strong team.Newcastle Head Over Heels in Love with Keegan

But that wasn't the issue, was it? As Alan Green summed up perfectly while commenting on the Man United vs Newcastle match last weekend, Allardyce's failure was not on the field, even though results were unspectacular. He was never the right man for Newcastle. In a city where passions run high, he was never able to make the emotional connection with the Toon Army that Kevin Keegan did. Maybe it was the style of football. Maybe it was his personal style. Maybe both.

Kevin Keegan hasn't been in football for a few years. There's nothing rational that suggests he's really the man for the job (whatever the job actually is) - although he might do well - but he's a hero on Tyneside and has already captured the hearts of the fans. That might be all that the manager needs up there. Certainly any manager needs the good will of the fans at some time or another.

For Big Sam, there is the comfort of a huge payoff, but his pride will be dented. If nothing else, he will hopefully have learned a big lesson in stakeholder management.

What price for Shearer as assistant? (He was pretty cagey on Match of the Day tonight).

Is Keegan the right choice? Discuss the appointment here.

Rob Robson

Sport and Business Psychologist, Warwickshire

Tags: emotion, football, kevin keegan, management, messiah, newscastle, stakeholder management, toon army
Posted January 16, 2008 at 2:33 PM by robrobson in Football Psychology, Leadership & Management in Sport | Permalink | Comments(3)

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Good points! Infact a way of looking at it that to my knowledge sport psychology is yet to consider in a formal way i.e. there is nothing in the literature about this. There is surely a PhD there for a wannabe sport psych! As time progresses I am beginning to see more and more benefits of Isatdia. As someone that works in the business field Rob is there anything on this within their literature? I imagin they have the same issues?
Posted by TotalPerformance | January 17, 2008 at 9:11 AM
I don't know about literature, but issues of 'cultural fit' are usually taken into account in recruitment - at least as much often as technical competencies. The other issue, of course, is stakeholder management which is a central pillar of organisational change. Big Sam didn't get the fans or the chairman really fighting for him, yet he was apparently trying to change a lot up there.

Rob Robson

Sport and Business Psychologist, Warwickshire
Posted by robrobson | January 17, 2008 at 12:58 PM
Hey Rob, Thanks for the reply. That is twice you have mentioned stakeholder management. I think I am going to look it up now! Regards JB
Posted by TotalPerformance | January 18, 2008 at 6:47 AM

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