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When goals get in the way....

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I've just come back from phase 1 of a management development programme we are running for a multinational client. Part of this programme was for the teams of managers to create a theatre performance. I'm sure that many of you will have come across variations on the theme.

What was most interesting was that my team were incredibly focused on their goal - the performance, determined and structured. By the end of the first day they were way ahead. They had planned the whole thing, and were even writing specific lines.

Meanwhile, at 11am the next day (the performance was planned for 6.30pm), one or two teams didn't even have a theme sorted out.

The performances were judged on a number of criteria, chosen by the "festival committee" with reps from each team. As well as the business message etc, on of the criteria was audience reaction (noise).

Which team won?

Certainly not mine. While fairly clever and well structured, their "play" simply had no theatre. There was no creativity, no fun. They even took making people laugh too seriously. They were, however, clearly focused on their "goal". Sure, maybe they could have defined their goal better, but even if they had set out with the goal of making people laugh, they wouldn't have succeeded. In the festival committee meeting they also guarded their idea, and were holding on so tight to their idea that although they were clearly supposed to work together to put on an evening's entertainment with a coherent message, they wee extremely reluctant to adapt. They had also lost sight of the fact that this was a learning experience, and they didn't take any real personal risks.

To be really creative you have to be prepared to put the goal to one side. Have some fun. Kick things around for a while, without being preoccupied by making progress. The team that won in the end put together a reasonable enough play in terms of content, but it wasn't strong. But, they played to the crowd, got everyone involved, and had a whale of a time.

At the end of it (I wasn't allowed to help them with their content), we had a short debrief and it didn't take long for the penny to drop. Hopefully in future when they need to be creative they'll be prepared to take their eye off the goal, at least for a few minutes.

In sport you have to be creative too - whether creating an opportunity to score in a team sport, or simply finding a new way to go faster (which although is a goal, staying focused on the goal isn't likely to be a source of inspiration).

Any thoughts on why the England football team so often struggles to inspire?

Rob Robson is a Sport Psychologist and Business Consultant based in Warwickshire, UK who specialises in helping individuals to and organisations to achieve high performance.


Tags: creativity, enjoyment, focus, fun, goal setting, leadership, management development, motivation, paradox
Posted September 21, 2007 at 9:22 AM by robrobson in Leadership & Management in Sport, Sport Psychology | Permalink | Comments(2)

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Surely there was some conflict here between goal as defined and who would measure it. Creating a theatre peformance is one thing but who was going to measure it's success? This is like getting a coach to improve your fitness to achieve a given standard but if the final jugement is missing then you get failure. In this case your team seemed to adequately achieve their goal but if audience reaction was the final arbiter then clearly they failed. So was this a lack of vision or a lack of leadership or both. It's like getting a bunch of engineers together to design a product against a specification. You know they will come up with something that works and it will work very well but will it sell? Unless there is a clear idea of how the end product will be viewed then you have a recipe for disaster. Using a more apposite example - the England rugby side. They changed their coaching staff and everyone agrees that they are all good coaches headed by Brian Ashton. So they are all fit and we know they can all play but what is missing; no game plan because there is no overall leadership. Ashton was an innovative coach (now under question) who is creative working with a defensive coach who is systematic. Hmm...Needn't be a problem though but it is, unless you have strong leadership. It would appear that Ashton is now asserting himself (a little too late) and England played with some sense of direction against Samoa helped by Wilkinson. You always have to start at the top with a real leader who can lead. Woodward was an inspirational leader with a vision. I don't think he was a great coach but he could lead, implement a vision and keep everyone together with a good support team working within a good structure including strength of character (leaders) on the field who could deliver what he wanted. You need goals but they need to be defined correctly in terms of who measures their success once achieved.
Posted by keithirving | September 24, 2007 at 1:57 AM
I'm afraid not. They knew how the performance would be judged, but as I said, even making people laugh was treated as a goal. Simply a case of the wrong mindset for the task. Sometimes you need goals, but often you have to be able to put them to one side. Their vision was OK. They lacked creativity in turning it into a performance. Leadership was down to them. Let's just say that on phase 2 of the programme there will be lots to work on!
Posted by robrobson | September 24, 2007 at 8:09 AM

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