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<title>Keith Irving's blog: sport & corporate performance</title>
<link>http://www.istadia.com/blog/keithirving</link>
<description>Keep up to date with Keith Irving's blog at iStadia.com!</description>
<language>en-us</language>
<lastBuildDate>Thu, 25 Feb 2010 02:59:12 GMT</lastBuildDate>
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<title>Professor accused of using Student\'s Work without Consent</title>
<description><![CDATA[ 
The following post has been reproduced by kind permission of the Times Higher Education

Professor accused of using student's work without consent
by
Melanie Newman








Psychologist 'strenuously' denies misconduct allegations. Melanie Newman reports.

A professor of psychology is to appear before the Health Professions Council (HPC) accused of reproducing large sections of a supervisee's dissertation. If he is found guilty of professional misconduct, the case will have implications for how academics credit their graduate students' work.

Remco Polman's 2007 paper on rugby players' moods in the Journal of Sports Sciences lists Jeannette Cohen, his former MSc student, as third author, but does not refer to any prior research undertaken by her. 



The HPC alleges that the professor "reproduced substantial sections" from Ms Cohen's dissertation without her permission, and signed a copyright agreement with the journal's publisher, Taylor &amp; Francis, without her consent.

Professor Polman strenuously denies misconduct. In his response to the HPC's case, he admits that some passages in the paper are the same as those in the dissertation, and acknowledges that Ms Cohen's research "made a contribution" to the article. 

"However, substantial additional work and reworking of the material as a whole was required to prepare the article for publication, as evidenced by the number of revised drafts," he says. He adds that as Ms Cohen does not own the copyright for her dissertation or the final paper, her consent was unnecessary for the agreement with Taylor &amp; Francis. The professor also insists he tried to contact Ms Cohen to discuss the paper, although she disputes this. 

Ms Cohen graduated from Leeds Metropolitan University in 2002 with a distinction in her sports and exercise science MSc. In 2007, she came across the Journal of Sports Sciences paper. She complained to the University of Hull, where her former supervisor was then based, Leeds Met and the British Psychological Society that there was a "significant overlap" between the paper and her dissertation.




Leeds Met carried out a preliminary investigation and found a "strong prima facie case" for plagiarism, as the student's work was not properly acknowledged. 

"The conclusions reached in the article are substantially those set out by Ms Cohen," its report says. 


There was also "every reason to assume" that the fieldwork and initial analysis were the former student's, it adds. It also says that if the intention of the paper was to reappraise Ms Cohen's earlier work, the text did not make this clear. 

Despite pressure from Ms Cohen, Leeds Met did not undertake a further investigation and Hull dismissed the claims outright, telling her that plagiarism had not occurred as she had been included in the list of authors. 

The British Association of Sport and Exercise Sciences, the organisation on behalf of which the Journal of Sports Sciences is published, also investigated the matter and concluded there was no case to answer. 


It told Ms Cohen a panel of three had decided that "plagiarism had not occurred as you were fully recognised as an author on the final published paper".

The British Psychological Society decided there was a prima facie case of professional misconduct and referred it to a conduct committee hearing. The HPC has now assumed responsibility and will hear the case on 5 March.

In his letter to the conduct committee, Dr Polman, who is now based at the University of Central Lancashire, says it would be "perverse" to claim that he had failed to acknowledge Ms Cohen's contribution, given that she had been credited as co-author.

Article ends

Is this a storm in a teacup? Has the BPS gone too far? Should BASES, Leeds Met and Hull have done more? Should Remco Polman have simply sought permission from Jeanette Cohen and that would have been the end of it? Does Remco Polman's reputation deserve this type of scrutiny and even if these claims are unwarranted, will it damage him anyway?

http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&amp;storycode=410536&amp;c=2

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/712</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Thu, 25 Feb 2010 02:59:12 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/712</guid>
</item><item>
<title>Developing a Personal Brand in Sport using Social Networks</title>
<description><![CDATA[ iStadia is a social network albeit a professional one focused on sport. The use of such networks is important for building business and/or developing a brand, personal or othewise. For individuals who want to attract sponsors this is a very useful way of doing it. However Manchester United has announced that its players do not belong to any online networks, and advised users to treat with "extreme scepticism" any profiles in the names of its players. 

The BBC reports that a spokesman for the club said it had not stopped players from using the networks, but had advised its players, especially the younger ones, to be careful. The sceptic in me suggests that this might have more to do with potentialy diluting the effectiveness of the Manchester United brand than protecting its players.After all the complexity that arises if one player for example gets sponsored by brand X say Nike but the Club he plays for has some level of sponsorship (clothing) with say adidas. 

At least three players at the club are believed to have had genuine Twitter accounts which have now been closed - Wayne Rooney, Ryan Giggs and Darren Fletcher. Does anyone know if they were advised to close them? 

There are many more accounts across the popular networks claiming to be top football players. A player at English Premier League club Sunderland, Darren Bent, got into trouble last year after using Twitter to complain about transfer negotiations with his former club, Tottenham. Building up a personal fan base is important to sponsors and the use of twitter is now an important tool in doing this. Typically this is much more of an accepted practice in the USA eg. Shaquille O'Neal and Serena Williams, than it is over here (UK/Europe). Do you think it will it become more acceptable here? 

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/695</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Thu, 21 Jan 2010 01:52:19 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/695</guid>
</item><item>
<title>Successful Sports Networker and iStadia Networking Event</title>
<description><![CDATA[ Our inaugural networking event held in London yesterday evening held in conjunction with Sports Networker Lewis Howes proved to be very successful judging by the feedback we received on the night. Over 130 attendees turned up stretching the capacity of the lower ground floor at the Eight Club. Sport at all levels and sectors were represented from performance (including a 'keepy uppy' world champion and a world record holder Dee Caffari) through to all aspects of business from&nbsp;marketing and broadcasting&nbsp;to sponsorship, events and recruitment. This provided for a broad eclectic mix and made for some great networking possibilities.

We received a lot of encouragement to organise another&nbsp;networking event&nbsp;in the not too distant future which we are already looking at. We will be posting photos of the event on iStadia and please get back to us if we haven't identified you properly. Don't forget to keep an eye out for Lewis Howes' blogs and emails which will also be forthcoming.

The atmosphere&nbsp;created by everyone was convivial, friendly, open and welcoming so thank you all for contributing to this.&nbsp;Thanks go to David Fuller and the Eight Club for providing our meeting space and the support given to us to help&nbsp;provide&nbsp;what we needed.&nbsp;

Specal thanks go to our main&nbsp;event sponsor Tim Gentles of Football Fans Central Network who&nbsp;has several businesses in professional sport&nbsp;such as Brands in Football, Soccer Coach Central and FFC News.
&nbsp;
We would like your feedback on your experience at this event and how you think we can improve things.&nbsp;For instance did&nbsp;you think the colour coding of specfic areas of interest helped (coloured dots on badges)?&nbsp;The atmosphere was 'cosy' and relaxed but spread across different areas which was not conducive to addressing the whole audience but did that matter?&nbsp;Would any organised networking activities have been useful? How often would you like to attend such an event?

We've already reflected on several aspects such as:
- The difficulty of finding the location
- Registering attendees more efficiently
-&nbsp;A&nbsp;PA system to address everyone&nbsp;via the speaker system&nbsp;to make announcements, introduce sponsors, make short&nbsp;speeches, mention sponsors, organise networking activities etc. etc.
- Attendees list&nbsp;posted at one or two places&nbsp;for everyone's convenience
- Open the event&nbsp;earlier as people started arriving at 5.30
- Understaffed bar (though difficult to anticipate)
Your feedback will be greatly appreciated - both positive and negattive as it will help improve the next event. 

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/694</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Wed, 20 Jan 2010 03:27:14 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/694</guid>
</item><item>
<title>Leading Scuba Instructor shares Top Diving Destinations</title>
<description><![CDATA[ 
We've just listed Dennis Graver's 4th Edition of Scuba&nbsp; Diving on iStadia's MarketPlace and after popular demand and persuading, he also&nbsp;provided details of&nbsp;the sites throughout the world that he most enjoys diving.



Graver admits traveling to exotic dive destinations is one of the most enjoyable aspects of scuba diving. "Many dive sites require specialty training and area orientations to maximize safety and minimize the risk of injury or death," he warns. "Do not attempt to dive in unfamiliar conditions without first obtaining the training, equipment, and supervised experience required."

Graver's top dive sites include areas around the United States and throughout the world.


California - "Dense kelp beds that form surface canopies make diving in California an unforgettable experience," he&nbsp; says. "An expedition on a live-aboard dive boat to one or more of California's offshore islands during the summer months is an extremely worthwhile scuba experience."

Washington - Puget Sound is much more protected than the coastal waters and contains many shipwrecks and artificial reefs, which are havens for many life-forms. The water is cold, and thus Graver recommends dry suits, but the visibility is 15 to 20 feet most of the time.

Florida - Graver thinks all scuba divers should have a dive excursion to Florida, with the coasts' abundant shipwrecks, the Keys' coral reef and colorful fish, crystal clear springs and rivers, and caverns and caves. "Cavern and cave diving are popular, but training for these specialties is mandatory," he warns.

New England - The cold waters of the New England area offer wrecks, reefs, kelp, and creatures to captivate divers' attention. Lobsters with claws and other interesting life-forms are great attractions.

Great Lakes - These great bodies of freshwater boast the most well-preserved shipwrecks in the United States. "Many of these wrecks are in deep water, so you must have specialty training to explore them," underscores Graver. "But, if you like wreck diving, this is one of the places to include on your must-see list."

Hawaii - Hawaii offers exciting diving that includes good visibility, spectacular underwater formations, beautiful reef fish, large turtles, and giant marine mammals. Hawaii is a popular diving destination that any diver should visit if given the opportunity.

Caribbean - "The Caribbean is one of the world's most popular places to dive, and for good reason," says Graver. "The area includes reefs, wrecks, drop-offs, and life-forms that are unique and breathtaking." Visibility is usually excellent and many dive resorts in the area offer trips to exotic locations.

South Pacific - In addition to the beauty on the land, the views beneath the water make trips to the South Pacific highly desirable for scuba divers. Graver says the islands offer some of the most beautiful diving to be found anywhere on Earth. Divers can see fantastic soft corals, sea fans, and incredible fish-and the visibility is outstanding. Many of the island waters feature wrecks and war artifacts.

Middle East - Graver claims the Red Sea is unparalleled for scuba diving. "The shear walls, the abundant and colorful life-forms, and the crystal clear waters make this one of the most desirable of all diving destinations," he says. "If you can afford a trip on a live-aboard charter boat to offshore islands, you will be treated to unforgettable sights."

Dive trips and charters increase diving abilities and experience by applying what a diver has learned in lessons and books like Scuba Diving.

Dennis&nbsp;K Graver the reputed Scuba diving instructor who has authored three editions of Scuba Diving (Human Kinetics), finally shares his favorite dive sites in a fourth edition.&nbsp; Like his previous editions which have sold more than 100,000 copies, Graver covers everything from equipment to dive science in full-color detail-and includes the latest information on new scuba technology, mixed gas diving and rebreathers&gt;

I hope this is useful to all scuba divers but whilst the information on dive sites around the United States is useful, listing the Caribbean, the Middle East&nbsp;and more particularly the South Pacific all cover rather large areas. Does anyone have more specific information for these dive locations?

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/672</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Tue, 15 Dec 2009 03:36:07 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/672</guid>
</item><item>
<title>To What Extent is Cheating Justified - Thierry Henry  and the Ireland France Football Match</title>
<description><![CDATA[ I was watching the Ireland France world cup qualifier last night and looking to the Irish to create an upset. However it was completely overshadowed by a blatant piece of cheating. It wasn't innocuous either. 

Ireland were the better team and were leading 1-0 in France which having lost the first leg in Ireland had them heading for a penalyt shoot out. In extra time the great Thierry Henry handled the ball not once but twice to ensure he controlled the ball close to the touch line and not far from an Irish goal post. It was enough for him to&nbsp;put in&nbsp;a low cross to William Gallas who headed in from less than two yards. This was blatant cheating and it wasn't seen by the refereee or his assistant. This has robbed Ireland of an equitable chance of qualifying for the World Cup finals in South Africa. And the great Thierry Henry was the culprit. 

Was he justified in trying to do this hoping that if he got away with it, which he did, it would virtually put France through to the finals, which it also did. This was a disgrace. Henry should be villified for his cheating but if the lauding of Maradona's 'hand of God' actions are anything to go by, this twisted sense of moralitty will see him seen as a hero. I hope not. He has certainly gone down hugely in my estimation.

If ever there was a need for the use of technology or simply allowing the fourth official to view the video footage, this must be it. 

From a commercial point of view, does this damage Thierry Henry as a brand and an investment property? What does Gillette think of him now?

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/663</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Thu, 19 Nov 2009 04:35:25 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/663</guid>
</item><item>
<title>Networking - The Game Starts Here</title>
<description><![CDATA[ This is from Lewis Howes, the guy we are looking to collaborate over a networking event in January. It's about networking and what we are always trying to ecourage our members to&nbsp;do.

Here is the deal.&nbsp; I am getting a number of emails, phone calls, tweets, etc from people who are having problems in advancing their career or even getting getting a job in sports.&nbsp; It's tough, I get it.&nbsp; However, relationships are the most powerful thing you can develop in the sports industry (or any industry for that matter).

Let me make this simple.&nbsp; Most of the time it does NOT matter how smart you are, talented you are, or how much experience you have.&nbsp; However, it does matter WHO you know, and more importantly WHO knows about what you have to offer.&nbsp; Think about it.&nbsp; We stay loyal to those we know, like, and trust... even if someone is better than another person at a certain skill.&nbsp; It is all about the RELATIONSHIPS!!!

You must add value to others.&nbsp; Period!&nbsp; Watch my quick video about 4 easy ways to add value to sports professionals to ensure you get a job in sports.

	
	
	
	


What do you think?&nbsp; Are there other ways you can add value to sports professionals and your network?&nbsp; Leave a comment below as I would love to see your ideas.

Lewis Howes&nbsp; guru on the use of social media in sport. 

Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/651</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Wed, 11 Nov 2009 10:05:06 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/651</guid>
</item><item>
<title>Small Business and Sports Sponsorship helping Sport in the Community</title>
<description><![CDATA[ 
For many of our members who are generally either in sport business or sport science (or both if practitioners run their own business) they have some link with local sport at some level. This article taken from the Miami Herald suggests ways of achieving a win/win position using sponsorship to get your name out there and help the local community as well.


Opportunities for local sponsorships are numerous and usually not expensive -- making them a great marketing option for small firms. 


BY JOYCE M. ROSENBERG
Associated Press

On football and soccer fields across the nation, small-business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams.

Just about every sport, from T-ball played by 5-year-olds to semi-pro baseball or basketball, offers small businesses a chance to get some name recognition and create goodwill in their communities. And the cost is quite small, in many cases a few hundred or a thousand dollars.

Carrie Mitchell has sponsored soccer and T-ball teams, getting the name of her Raleigh, N.C.-based company, ASAP Office Supply, on uniforms and on a sign on a practice field. She has also sponsored a swim team, which meant getting her company's name announced at meets and an ad in a quarterly neighborhood newsletter. 

The T-ball team was the one her son played on, and her first thought was to contribute money to help out. But, she said, ``I did think that every one of those kids has parents, and every one of those parents work, and they have to buy their office supplies somewhere.''

A sponsorship cost her $350, and it paid off by bringing in business. Mitchell recalls the mother of one of the team members ``saying she was going to tell her company owner about me and our business, and see about getting us their business, and they did. ''For a $350 investment I got a customer that spends more than that a year,'' she said.

Opportunities&nbsp;for sponsorships are numerous, and aren't limited to having a sign posted in a Little League ball field or an ad in a program or newsletter. Anyone who's been to a minor league baseball or hockey game is familiar with local car washes and appliance dealers tossing T-shirts into the stands between innings or during intermissions or offering gift certificates as prizes. 



Companies willing to spend a little more can get their names splashed across team uniforms in some leagues, especially in sports like adults' softball. Some communities might shy away from having children's jerseys used as advertising, however.Dan Maggiani, who owns Payroll Service Solutions in Philadelphia, has sponsored holes in golf tournaments, getting a sign at his team's hole as well as an ad in the tournament program.

GOOD DEEDS
Maggiani says he sponsors a variety of teams and events more out of a desire to do good rather than market his firm. Still, he said, ``it does solidify you in the community. It's like branding.'' He believes his activities do help business, though ``you're not going to know it necessarily.'' Customers might not connect the company with an ad they saw in a program from a Little League game, but they may think, ``I know that company,'' Maggiani said.

Some small companies, because of the nature of their business, are in a position to not just sponsor teams, but to also be actively involved with them. The New Zealander, a restaurant in the San Francisco Bay area community of Alameda, has sponsored rugby teams and is also sponsoring children's soccer. Manager Chris Watson said the restaurant buys the players' jerseys and warm-up suits and feeds them for free on game days. The New Zealander will also host their end-of-the-season banquet.``With the economy as it is, restaurants need to do whatever is necessary to drive revenue and get families in the door and also support the community,'' he said. The team sponsorship, which cost the New Zealander $1,200, brings the restaurant repeat business since players' families come in on nongame days. And, Watson said, in a small place like Alameda, ``word does get out. I think typically people go to places, knowing they support the community.'' 

Published in the Miami Herald 12th October 2009. Click here for the full article




Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/633</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Mon, 12 Oct 2009 07:37:13 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/633</guid>
</item><item>
<title>Women: Why Don\'t We Make More of their Success in Sport</title>
<description><![CDATA[ This is a serious question and I would really like to hear from women about this. Women are successful in sport but men's success&nbsp;make the headlines - nearly always. Why is this? OK men are stronger in general but skill does not require strength. But where skill does prevail as in say snooker or horse racing, men still prevail (though less so in horse jumping and 3 day eventing).&nbsp;So it has to be hard wired? Men are just naturally more competitive because of their need to mate whereas women must survive and nurture. This is a very simplistic overview of course but it's a basic point. If that is the case then oughtened the argument be in favour of making more out of women's success in sport because they have to overcome greater inherent odds to succeed?

My point is highlighted by the England Women's Cricket Team who have dominated the world game this year not only retaining the Ashes (albeit over one game) but taking the World Twenty20 World Cup and the one day, 50 over equivalent too. But what media coverage did they get? Very little. 

Women's tennis does get considerable media coverage so is this just down to money, marketing and PR or because women's tennis is run in tandem with the men's competition. Would the women's Twenty20 competition have been more widely covered if a men's game followed a women's game for instance? Yes this would be more complicated to organise and the logistics very difficult but not impossible. Women's athletics gets a lot of coverage again because men and women's competitions are run together. What about a mixed Ryder Cup in golf - that would set the cat amongst the pigeons!

Is&nbsp;ensuring that women's sport gets greater media coverage an issue&nbsp;that NGB's and professional bodies should be doing more about?


Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/632</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Mon, 12 Oct 2009 04:34:23 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/632</guid>
</item><item>
<title>How KFC Leveraged their Volleyball Sponsorship with AVP to Promote their Products</title>
<description><![CDATA[ 
From a post by Richard Innis on iStadia's Sports and Exercise Professionals Group on LInkedIn:

KFC thinks outside of the box (And outside of land too)

As KFC maximizes its sponsorship at The 2009 AVP CROCS CUP VOLLEYBALL CHAMPIONSHIP KENTUCKY GRILLED CHICKEN CHICAGO OPEN, they generated a buzz and appetites by serving up their newest value menu items.

The twist is they happened to do it by boat. They had a KFC boat on Lake Michigan, and ended up serving to the local jet skiers and boaters during the Volleyball Championship on the shore of Lake Michigan. I'm pretty sure recreating on a lake could make you hungry, which is why having a sampling of Grilled Chicken Value Box, Mini Melts and Brownie Bites from KFC would help ace that hunger.

My Idea (Richard):
I love the idea, but what went wrong for them was the weather. If I was them I would have done one of two things. I would have had that along with an on shore sampling station. Or, I would have had a promotion where the X amount of people would receive a pass to use a rent-able jet ski or boat to go out to the floating restaurant.


Comment (from Keith):
I guess my question is that whilst this is creative, did it actually work? 



Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/626</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Mon, 05 Oct 2009 02:59:26 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/626</guid>
</item><item>
<title>Sports Marketing 360</title>
<description><![CDATA[ 
The cutting edge conference Sports Marketing 360 takes place next week in London. It struck me as to why it's called 360? So I had a look at the programme and then the speakers and it becomes self evident that it presents an all encompassing view. 
To demonstrate this I have chosen just 4 of the speakers with a brief description of their backgrounds and experience and you will be able to see the breadth and level of quality that will be presenting at this prestigious conference. These guys represent&nbsp;sports marketing, sports sponsorship, brand management, academic research and sport itself (a gold medal winning Olympic athlete).&nbsp;
Lucien Boyer
(President, Havas Sports &amp; Entertainment)
A graduate of ESSEC Business School, Lucien Boyer founded Lifestyle Marketing Group (LMG), a Saatchi &amp; Saatchi sports marketing subsidiary in France, in 1991. Prior to LMG, Lucien was Director of Sponsoring for the Larrousse - Lola - Lamborghini Formula 1 racing team, where he developed a highly innovative marketing approach inspired by his earlier sports marketing work with the America's Cup. LMG was acquired by Havas Advertising in 1999 and eventually developed into Havas Sports &amp; Entertainment, a global network with 20 locations worldwide, lead by Lucien as President and CEO.

Patrick Wendt
(Sponsorship and Marketing Manager, Toyota F1)
Patrick Wendt is Marketing &amp; Sponsoring Manager with Toyota Motorsport GmbH, Toyota's Formula 1 Team based in Cologne, Germany. In his position, he holds responsibility for the team's brand management, sponsorship programme, hospitality operations and licensing business. 


Having joined Toyota Motorsport at the beginning of 2004 in the role of a Business Development coordinator, Patrick initially shared responsibility for the team's commercial acquisition activities. During this time, he helped to secure sponsorship incomes from brands including Panasonic, Exxon Mobil, Intel, EMC2 and BMC Software. In 2006, Patrick was promoted to take over responsibility for the whole sponsorship programme before being appointed to his current position as the team's marketing manager in July 2007. 


Patrick started off his career in sports marketing as project manager for hospitality sales at Sportfive AG, Team Borussia Dortmund. Before moving to Toyota, Patrick worked for the German TV sports channel DSF Deutsches Sportfernsehen GmbH in the strategic sales department.
Patrick graduated with a master's degree in Business Administration at the Munich School of Management, with majors in Marketing and Information &amp; Communication. During his studies he gained international experience, taking part in the MBA program at the Graziadio School of Management, Pepperdine University (Los Angeles, USA).

Iain Percy
(Double Olympic Champion and America's Cup sailor)
Iain is a highly talented yachtsman and one of Great Britain's most successful Olympic sailors and America's Cup professionals. Percy began sailing at the age of four, when his family decided to take up a sport they could enjoy together. He began his career sailing at Weston Sailing Club in Southampton in an Optimist dinghy and hasn't looked back. Iain is seen as one of the fittest sailors on the circuit and has always been highly dedicated to his training regime. 


Iain turned professional in 1998 and within two years was representing Great Britain at the 2000 Sydney Olympics. It was at the Sydney games where Iain struck Gold, winning the highly technical Finn class. As a result of his Gold medal, he was honoured by the Queen and received an MBE. Iain changed classes for the 2004 Athens Olympics and chose to race alongside Steve Mitchell in the double-handed Star class. in 2005 Iain decided to take a break from full time Olympic Class sailing and join America's Cup challenger +39 Challenge as helmsman. 


In 2006, Iain was back on the water in his Star with his new crew Andrew Simpson. The Star class field was extremely competitive and included 8 Olympic medallists and 7 Star World Champions. After a disappointing start, Iain and Andy battled hard to get back into contention and were second going into the final Medal Race and showed true champion spirit to overhaul Fredrik Loof and Anders Ekstrom, regatta leaders from day one, and take home the Gold... a truly phenomenal performance which had the BBC commentary team in tears. 


Iain is also 'Tactician' for Team Origin, the British backed America's Cup challenger. He will team up again with Andy for the next Olympics in 2012 and will be sailing for his 3rd Gold medal.

Professor Simon Chadwick
(Director of Centre for the International Business of Sport Chair in Sport Business Strategy and Marketing, Coventry University)
Professor Simon Chadwick holds the position of Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of CIBS (Centre for the International Business of Sport). Simon's research interests lie in the areas of sponsorship, marketing and commercial strategy in sport. He is a former Editor, and continuing board member of the International Journal of Sports Marketing and Sponsorship (and is also a board member for eight other sport journals), and has authored and published more than 500 articles, conference papers and books on sport. Most recently, Simon has edited a Sport Marketing talk series for Henry Stewart Publishing, and co-edited the books: "International Cases in the Business of Sport" and "Managing Football: An International Perspective" (both Butterworth Heinemann). 


Amongst his research and consultancy activities, Simon has undertaken projects for organisations including Mastercard, Atletico Madrid, the International Tennis Federation and UEFA. His views on sport are regularly covered by the media, and Simon has been quoted more than 3,000 times in publications across the world including in the Wall Street Journal, Forbes, Time, the Financial Times and the Economist. He also lectures at universities in Paris and Madrid; advises several leading organisations in relation to their work in sport; and writes a blog on the business and management of sport (entitled 'Daily Sport Thought').

If you would like to attend this conference or get more infrmation click here.
You can see the latest topics and a full list of the speakers here. 




Keith

Keith Irving 
iStadia 
 ]]></description>
<link>http://www.istadia.com/blog/keithirving/614</link>
<dc:creator>Keith Irving</dc:creator>
<pubDate>Fri, 18 Sep 2009 08:06:05 GMT</pubDate>
<guid>http://www.istadia.com/blog/keithirving/614</guid>
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