Women: Why Don't We Make More of their Success in Sport
My point is highlighted by the England Women's Cricket Team who have dominated the world game this year not only retaining the Ashes (albeit over one game) but taking the World Twenty20 World Cup and the one day, 50 over equivalent too. But what media coverage did they get? Very little.
Women's tennis does get considerable media coverage so is this just down to money, marketing and PR or because women's tennis is run in tandem with the men's competition. Would the women's Twenty20 competition have been more widely covered if a men's game followed a women's game for instance? Yes this would be more complicated to organise and the logistics very difficult but not impossible. Women's athletics gets a lot of coverage again because men and women's competitions are run together. What about a mixed Ryder Cup in golf - that would set the cat amongst the pigeons!
Is ensuring that women's sport gets greater media coverage an issue that NGB's and professional bodies should be doing more about?
Keith
Keith Irving
iStadia
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