Sports Marketing 360

The cutting edge conference Sports Marketing 360 takes place next week in London. It struck me as to why it's called 360? So I had a look at the programme and then the speakers and it becomes self evident that it presents an all encompassing view.
To demonstrate this I have chosen just 4 of the speakers with a brief description of their backgrounds and experience and you will be able to see the breadth and level of quality that will be presenting at this prestigious conference. These guys represent sports marketing, sports sponsorship, brand management, academic research and sport itself (a gold medal winning Olympic athlete). 
Lucien Boyer
(President, Havas Sports & Entertainment)
A graduate of ESSEC Business School, Lucien Boyer founded Lifestyle Marketing Group (LMG), a Saatchi & Saatchi sports marketing subsidiary in France, in 1991. Prior to LMG, Lucien was Director of Sponsoring for the Larrousse – Lola – Lamborghini Formula 1 racing team, where he developed a highly innovative marketing approach inspired by his earlier sports marketing work with the America’s Cup. LMG was acquired by Havas Advertising in 1999 and eventually developed into Havas Sports & Entertainment, a global network with 20 locations worldwide, lead by Lucien as President and CEO.

Patrick Wendt
(Sponsorship and Marketing Manager, Toyota F1)
Patrick Wendt is Marketing & Sponsoring Manager with Toyota Motorsport GmbH, Toyota’s Formula 1 Team based in Cologne, Germany. In his position, he holds responsibility for the team’s brand management, sponsorship programme, hospitality operations and licensing business.

Having joined Toyota Motorsport at the beginning of 2004 in the role of a Business Development coordinator, Patrick initially shared responsibility for the team’s commercial acquisition activities. During this time, he helped to secure sponsorship incomes from brands including Panasonic, Exxon Mobil, Intel, EMC2 and BMC Software. In 2006, Patrick was promoted to take over responsibility for the whole sponsorship programme before being appointed to his current position as the team’s marketing manager in July 2007.

Patrick started off his career in sports marketing as project manager for hospitality sales at Sportfive AG, Team Borussia Dortmund. Before moving to Toyota, Patrick worked for the German TV sports channel DSF Deutsches Sportfernsehen GmbH in the strategic sales department.
Patrick graduated with a master’s degree in Business Administration at the Munich School of Management, with majors in Marketing and Information & Communication. During his studies he gained international experience, taking part in the MBA program at the Graziadio School of Management, Pepperdine University (Los Angeles, USA).

Iain Percy
(Double Olympic Champion and America’s Cup sailor)
Iain is a highly talented yachtsman and one of Great Britain’s most successful Olympic sailors and America’s Cup professionals. Percy began sailing at the age of four, when his family decided to take up a sport they could enjoy together. He began his career sailing at Weston Sailing Club in Southampton in an Optimist dinghy and hasn’t looked back. Iain is seen as one of the fittest sailors on the circuit and has always been highly dedicated to his training regime.

Iain turned professional in 1998 and within two years was representing Great Britain at the 2000 Sydney Olympics. It was at the Sydney games where Iain struck Gold, winning the highly technical Finn class. As a result of his Gold medal, he was honoured by the Queen and received an MBE. Iain changed classes for the 2004 Athens Olympics and chose to race alongside Steve Mitchell in the double-handed Star class. in 2005 Iain decided to take a break from full time Olympic Class sailing and join America’s Cup challenger +39 Challenge as helmsman.

In 2006, Iain was back on the water in his Star with his new crew Andrew Simpson. The Star class field was extremely competitive and included 8 Olympic medallists and 7 Star World Champions. After a disappointing start, Iain and Andy battled hard to get back into contention and were second going into the final Medal Race and showed true champion spirit to overhaul Fredrik Loof and Anders Ekstrom, regatta leaders from day one, and take home the Gold… a truly phenomenal performance which had the BBC commentary team in tears.

Iain is also ‘Tactician’ for Team Origin, the British backed America’s Cup challenger. He will team up again with Andy for the next Olympics in 2012 and will be sailing for his 3rd Gold medal.

Professor Simon Chadwick
(Director of Centre for the International Business of Sport Chair in Sport Business Strategy and Marketing, Coventry University)
Professor Simon Chadwick holds the position of Chair in Sport Business Strategy and Marketing at Coventry University Business School, where he is also the founder and Director of CIBS (Centre for the International Business of Sport). Simon’s research interests lie in the areas of sponsorship, marketing and commercial strategy in sport. He is a former Editor, and continuing board member of the International Journal of Sports Marketing and Sponsorship (and is also a board member for eight other sport journals), and has authored and published more than 500 articles, conference papers and books on sport. Most recently, Simon has edited a Sport Marketing talk series for Henry Stewart Publishing, and co-edited the books: “International Cases in the Business of Sport” and “Managing Football: An International Perspective” (both Butterworth Heinemann).

Amongst his research and consultancy activities, Simon has undertaken projects for organisations including Mastercard, Atletico Madrid, the International Tennis Federation and UEFA. His views on sport are regularly covered by the media, and Simon has been quoted more than 3,000 times in publications across the world including in the Wall Street Journal, Forbes, Time, the Financial Times and the Economist. He also lectures at universities in Paris and Madrid; advises several leading organisations in relation to their work in sport; and writes a blog on the business and management of sport (entitled ‘Daily Sport Thought’).

If you would like to attend this conference or get more infrmation click here.
You can see the latest topics and a full list of the speakers here.