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Interview with Mark Turner - How to run a Yacht Race
Administrators and Event organisers take note - sport is not the same anymore. Some sports like sailing are learning that the old ways might work for amateur competition but will not attract money, sponsors or the public interest unless they adapt.OC Events, the owners of the iShares Cup for Extreme 40 catamarans are showing how it can be done.
In this interview with www.yachtsponsorship.com - Mark Turner, the CEO of OC Group talks about how the rules need to be thrown out the window.
http://www.yachtsponsorship.com/2008/10/mark-turner-on-the-ishares-cup/
