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Can you buy a better game?

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There's a great article in Sptember 2007 Todays Golfer (www.todaysgolfer.com) issue comparing five routes of game performance improvement.

Unsurprisingly for me, the psychology route (mental game) proved the most effective, with custom clubs coming second. Consdiering custom clubs cost £1500plus, and the GAINMORE Golf Mind Advantage Clinic is just 10% of that price, why is that so many golfers choose the custom club route? Perhaps this is a sign... when a golfer opts first for custom clubs, are they effectively saying 'It's not me, it's my tools!' - bad workman and all that? Not taking responsibility for self? Then it is a sure sign that this golfer should invest in some mental training.

On the other hand, custom clubs look good, suggest that the golfer is deadly serious about his or her game and thus, might intimidate opponents. Improvements in your menatl game are less visible to your competition. They might notice that you are holding your head higher, not swearing so much, and not damaging those clubs, but essentially, you'll just have this serene glow about you, an air of confidence if you will and not many others will actually notice it... untill the 19th where they get the round in and reluctantly hand over the small wager.

So a dilemma, custom clubs for £1500+, or a clinic to improve your mental AND technical game for £150. Have a read of the article (I think it's only in hard copy) then you can make a more informed choice. Oh and they're slightly less opinionated than I am, but heck, I've a business to run here :-)