Why don't sports stars Twitter?
This morning I published a blog on CelebrityTweeter.com about the sports stars who do Twitter. This might seem like an easy task, but no, it was actually really hard to find 20 sports stars who Twitter. To be honest, I had to push the envelope (as they say) just a bit. I managed to find a Swedish showjumper and a college football coach to hemp me make up the numbers.
But why is that? Most true sports stars probably have an army of media savvy folk to look after them. yet no-one seems to be really exploiting the potential.
Andy Murray is carving a lonely furrow in the tennis world as one of two tennis tweeters, the other is his brother Jamie, and he hasn't twittered for a couple of months!
The potential for connecting stars, their sponsors and their audiences is huge. Yet across the social media, it seems to be a missed opportunity.
How long will it be before the media teams and their athletes get to grips with the tools available and the size of the opportunity?
But why is that? Most true sports stars probably have an army of media savvy folk to look after them. yet no-one seems to be really exploiting the potential.
Andy Murray is carving a lonely furrow in the tennis world as one of two tennis tweeters, the other is his brother Jamie, and he hasn't twittered for a couple of months!
The potential for connecting stars, their sponsors and their audiences is huge. Yet across the social media, it seems to be a missed opportunity.
How long will it be before the media teams and their athletes get to grips with the tools available and the size of the opportunity?
Post A Comment
You need to be signed into istadia.com to post comments
If you are not a member yet, registering is quick and easy! Click here for Quick Registration and keep up to date with what is happening, engage in some networking and access to iStadia’s expert community.
However if you are a sport & exercise professional or business and would like to promote yourself by building a detailed, search-engine friendly profile and posting content to attract potential clients, customers or employers, we recommend Full Registration.
Comments
As we've both seen on another networking platform (in another dimension), a lot of very active online business networkers and marketers don't really get twitter, so there's no surprise that sport is further back. I use twitter, and still feel like I'm going through the motions somewhat. I'm not really engaging, mostly pushing stuff out.
Cheers, Rob
--
Rob Robson
Co-founder, iStadia.com
--
Rob Robson
Co-founder, iStadia.com
Twitter raises some really interesting questions. Do Sports-Stars ignore fans at the ground with sharpie pens and posters so they can shoot off 140 characters to their followers who are watching on glowing LCD elsewhere? Do they reveal their training regime or diet to competitors? Do they act on their sponsor's behalf to promote products to followers?
The coding to follow twitter across multiple platforms is free and easy to install, that's the nature of social media. Anyone with a $6 bluehost account can set up a wordpress blog, plug in 'Twitter Tools' and off they go. Yes it should be really easy for sports stars, fans, pundits, pr agencies, brands and anyone else to do it. Why aren't they? Why aren't they using SMS text messaging for the same purpose?
The answer I believe is because they are not in that business. Most sports still are not run as commercial operations. It shouldn't be that way, but that's the way it is.