Sports Marketing Articles
Sports marketing is a diverse field including sponsorship, sports agency, brand management, event and media production. Find out more from the experts.
Displaying 1 to 20 of 24 posts.
College Football Picks
Posted 22nd Oct 2009 by scottshapell | scottshapell's Articles
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Category: Sports Performance Specialism: Sports Marketing Sport: Football (US)
Category: Sports Performance Specialism: Sports Marketing Sport: Football (US)
NCAA Football – 2009 BCS Bowl Rankings
Posted 15th Oct 2009 by scottshapell | scottshapell's Articles
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Category: Sports Performance Specialism: Sports Marketing Sport: Football (US)
Category: Sports Performance Specialism: Sports Marketing Sport: Football (US)
NFL Betting: NFL Rookie of the Year Betting
Posted 24th Sep 2009 by scottshapell | scottshapell's Articles
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Category: Sports Performance Specialism: Sports Marketing Sport: Football (US)
Category: Sports Performance Specialism: Sports Marketing Sport: Football (US)
Dallas Cowboys Marion Barber To Miss Two Games?
Posted 23rd Sep 2009 by scottshapell | scottshapell's Articles
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Category: Technology and Sport Specialism: Sports Marketing Sport: Football (US)
Category: Technology and Sport Specialism: Sports Marketing Sport: Football (US)
Making Money Using iStadia #4: Using Your Signature
Your signature is added to any posts that you make, anywhere on the site. It gives people a chance to see what you do and search engines a relevant link to your own site or profile.
Posted 9th May 2009 by robrobson Corporate Member | robrobson's Articles
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Category: Sports Business Specialism: Sports Marketing
Making Money Using iStadia #3: Optimising your Profile
Now that we have covered setting your goals, identifying your target market and identifiying keywords, we look at your profile and how to optimize it.
Posted 29th Apr 2009 in 
by robrobson Corporate Member | robrobson's Articles
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Category: Sports Business Specialism: Sports Marketing
Making Money Using iStadia #1: Social Media is a Business Tool
The first in a series of articles that helps you to use iStadia's social media platform to promote your sport or exercise business more effectively.
Posted 18th Apr 2009 in by robrobson Corporate Member | robrobson's Articles
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Category: Sports Business Specialism: Sports Marketing
The Challenges of Producing Popular Sports Contests: a Comparative Study of Biathlon and Cross-Country Skiing
This paper analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests
Posted 12th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing Sport: Snow Sports
Spectator Motives and Media Consumption Behaviour in Martial Arts
Significant cross-national differences were noted in sport interest, vicarious achievement, aesthetics, national pride and violence
Posted 12th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing Sport: Martial Arts
Communicating with Consumers through Video Games: an Analysis of Brand Development within the Video Gaming Segment of the Sports Industry
The PGA Tour/Tiger Woods golf series video game was examined for brand and product placement
Posted 12th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing Sport: Golf
Twenty20 Cricket: an Examination of the Critical Success Factors in the Development of the Competition
The findings identified that the competition has many of the characteristics which current diffusion models believe to be critical success factors
Posted 12th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing Sport: Cricket
An Analysis of Homogeneity and Heterogeneity of Elite Sports Systems in Six Nations
Nine policy areas or ‘pillars’ identified as important sports policy factors leading to international sporting success are compared
Posted 11th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing
The International Trade of Players in European Club Football: Consequences for National Teams
The international trade of players in European club football does not seem to have had any negative effects on the national teams in the major soccer leagues.
Posted 6th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing Sport: Soccer
Sports Sponsorship as a Strategic Investment in China: Perceived Risks and Benefits by Corporate Sponsors prior to the Beijing 2008 Olympics
The purpose of this study is to examine the application of sports sponsorship in China
Posted 6th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing
Risk Management in Sports Sponsorship: Application to Human Mortality Risk
This paper describes a sponsorship evaluation framework for sponsors.
Posted 4th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing
The Internationalisation of a Sports Team Brand: the Case of European Soccer Teams
This paper proposes four strategies for globalising a sports brand using three case studies: Football Club Barcelona, Paris Saint-Germain and Olympique de Marseille.
Posted 4th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing
New Media, Branding and Global Sports Sponsorship
This paper discusses the results of a systematic review of the development of global sports sponsorship
Posted 4th Feb 2009 by keithirving Corporate Member | keithirving's Articles
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Category: Sports Business Specialism: Sports Marketing
In-Stadium Turns Stadium TV's into Sony PSP Branding Pieces...
Posted 6th Jan 2009 by Bgdevils | Bgdevils's Articles
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Category: Sports Business Specialism: Sports Marketing
Category: Sports Business Specialism: Sports Marketing
When it Comes to Corporate Partnerships, FC Barcelona is "Best in Class"
Posted 6th Jan 2009 by Bgdevils | Bgdevils's Articles
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Category: Sports Business Specialism: Sports Marketing
Category: Sports Business Specialism: Sports Marketing
The 7 Deadly Sins Of SEO
I visit a lot of members' websites, and find that many are breaking basic rules of SEO - so I thought I'd post this list of Deadly Sins, provided by Internet Marketing Expert Nikki PIlkington
Posted 13th Dec 2008 by robrobson Corporate Member | robrobson's Articles
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Category: Sports Business Specialism: Sports Marketing
Displaying 1 to 20 of 24 posts.
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