Making Money Using iStadia #4: Using Your Signature

Your signature is added to any posts that you make, anywhere on the site, including blogs, articles, news and forum posts. It gives people a chance to see what you do and search engines a relevant link to your own site or profile.

Think of your signature as a trail of breadcrumbs leading back to where you want visitors to go. Whether that is your profile or your own site, include it. A well placed signature will be more effective than 'stuffing' your content with links.

Here's an example of a good signature, continuing our example of the sports marketing company in London that chose 'sports marketing london' as a key phrase:

Joe Bloggs
Myco Sports Marketing, London, United Kingdom
+44 207 123 4567

Why is this good? It gives basic information: who you are, what you do and how to find out more. For search engines, you are using your keywords as the link's 'anchor text'. There’s little point in putting the link on ‘Myco’. If your brand is good enough that people will search for it, your site will already rank well for its own name if your site is at all well set up (we call searching for your own name or company name a 'vanity search'and it doesn't serve a great purpose).

Shouldy ou include an email? If you don’t mind spam. Many people advise never to put your email address on a web page. As a Premium Plus member a visitor can send you an email from your profile without logging in - your own private contact form.

Have you set up your signature yet?
http://www.istadia.com/membersignature.php

----------
Over a series of articles will be exploring all of the steps outlined in the downloadable document Using iStadia to Make Money: Networking and Marketing your Business.

#1: Social Media is a Business Tool
#2: Goals, Target Market and Keywords
#3: Optimizing Your Profile



------------

--
Rob Robson
Co-founder, iStadia.com