How to use iStadia
Making Money Using iStadia #3: Optimising your Profile
Category: Sports Business | Specialism: Sports Marketing
Now that we have covered setting your goals, identifying your target market and identifiying keywords, we look at your profile and how to optimize it.
First of all, if you haven't seen the first two articles, I suggest that you review them first.
#1: Social Media is a Business Tool
#2: Goals, Target Market and Keywords
At this point, you have identified your keywords or phrases. The next step is to ensure that they are in your profile title*, profile text, and tags.
Think of these as making up the golden thread that tells search engines that your profile (and the same is true of blogs, articles and news) is a relevant page to show someone searching for those keywords.
You also have a profile summary*. This is like an elevator pitch and should scream “click me” (metaphorically, that is) as it will appear on searched for you on search engines.
Profile Settings Tips:
- Staying with the example of the sports marketing consultant in London we used in article 2, you might simply make your title “MyCo Sport Marketing, London”.
- Don’t ‘stuff’ your tags box with keywords that might dilute the relevance of your page.
Links
Edit Profile Title: http://www.istadia.com/memberprofilepageedit.php
Edit Tags: http://www.istadia.com/memberprofileedit.php#tagsbox
It is really hard to overemphasize the importance of your profile. Used well, it may be more important to your business than your own website. Of course, this depends on how big your business and web budget is.
You can get a free website, or throw one up on the cheap, but what are the chances that it is really doing anything for your business?
Does anyone that doesn’t already know you ever see it? Does it create leads?
iStadia has been designed so that (especially if you have signed up to your Premium or Premium Plus membership) you have access to a suite of tools that are there to make you more visible.
Once visible most important thing about your profile copy is that it states clearly to visitors that you have something to offer.
Profile Copy Tips:
- Write for people first. Yes, you need to get your keywords in for search engines, but your copy has got to read well to the human eye.
- Focus on the benefits of what you are selling - what can you do for the visitor? What’s their pain, and how can you take it away? People don’t want to see your qualifications first. You might be (rightly) proud of your certification or accreditation, and some clients might want the comfort of knowing that you have credentials, but these are irrelevant unless you can convince someone that you have something they need. Focus first on the target customer and their needs - not yours!
- You can embed links in your profile. If you want visitors to ultimately proceed to your own website, use this! Don’t just stick in a link like “http://www.myco.com” or “click here”. Neither is doing much for you. Again, the link should use your keywords, or a variation on them, as ‘anchor text’. To do this highlight the text, then click on the link icon in the editor, then add the full url (e.g. http://www.myco.com) when prompted.
Edit your profile: http://www.istadia.com/memberprofileedit.php
* Require Premium or Premium Plus membership
----------
Over a series of articles will be exploring all of the steps outlined in the downloadable document Using iStadia to Make Money: Networking and Marketing your Business.
#1: Social Media is a Business Tool
#2: Goals, Target Market and Keywords
------------
--
Rob Robson
Co-founder, iStadia.com
#1: Social Media is a Business Tool
#2: Goals, Target Market and Keywords
At this point, you have identified your keywords or phrases. The next step is to ensure that they are in your profile title*, profile text, and tags.
Setting up your profile
Think of these as making up the golden thread that tells search engines that your profile (and the same is true of blogs, articles and news) is a relevant page to show someone searching for those keywords.
You also have a profile summary*. This is like an elevator pitch and should scream “click me” (metaphorically, that is) as it will appear on searched for you on search engines.
Profile Settings Tips:
- Staying with the example of the sports marketing consultant in London we used in article 2, you might simply make your title “MyCo Sport Marketing, London”.
- Don’t ‘stuff’ your tags box with keywords that might dilute the relevance of your page.
Links
Edit Profile Title: http://www.istadia.com/memberprofilepageedit.php
Edit Tags: http://www.istadia.com/memberprofileedit.php#tagsbox
Write your profile copy
It is really hard to overemphasize the importance of your profile. Used well, it may be more important to your business than your own website. Of course, this depends on how big your business and web budget is.
You can get a free website, or throw one up on the cheap, but what are the chances that it is really doing anything for your business?
Does anyone that doesn’t already know you ever see it? Does it create leads?
iStadia has been designed so that (especially if you have signed up to your Premium or Premium Plus membership) you have access to a suite of tools that are there to make you more visible.
Once visible most important thing about your profile copy is that it states clearly to visitors that you have something to offer.
Profile Copy Tips:
- Write for people first. Yes, you need to get your keywords in for search engines, but your copy has got to read well to the human eye.
- Focus on the benefits of what you are selling - what can you do for the visitor? What’s their pain, and how can you take it away? People don’t want to see your qualifications first. You might be (rightly) proud of your certification or accreditation, and some clients might want the comfort of knowing that you have credentials, but these are irrelevant unless you can convince someone that you have something they need. Focus first on the target customer and their needs - not yours!
- You can embed links in your profile. If you want visitors to ultimately proceed to your own website, use this! Don’t just stick in a link like “http://www.myco.com” or “click here”. Neither is doing much for you. Again, the link should use your keywords, or a variation on them, as ‘anchor text’. To do this highlight the text, then click on the link icon in the editor, then add the full url (e.g. http://www.myco.com) when prompted.
Edit your profile: http://www.istadia.com/memberprofileedit.php
* Require Premium or Premium Plus membership
----------
Over a series of articles will be exploring all of the steps outlined in the downloadable document Using iStadia to Make Money: Networking and Marketing your Business.#1: Social Media is a Business Tool
#2: Goals, Target Market and Keywords
------------
--
Rob Robson
Co-founder, iStadia.com
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