The Challenges of Producing Popular Sports Contests: a Comparative Study of Biathlon and Cross-Country Skiing
This paper analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests
The International Journal of Sports Marketing & Sponsorship - Volume 10 Number 2
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
by
Harry Arne Solberg, Dag Vidar Hanstad, Kari Steen-Johnsen
Abstract
This paper analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are compared. The paper concludes that the relative success of the International Biathlon Union is due to a favourable network position in relation to stakeholders. By comparison, the International Ski Federation suffers a weak position within a dense stakeholder network.
Click on the following link to get a copy of this article, subscribe or find out more about the International Journal of Sports Marketing & Sponsorship.
© IMR Publications Ltd
Keith
Keith Irving
iStadia
The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
by
Harry Arne Solberg, Dag Vidar Hanstad, Kari Steen-Johnsen
Abstract
This paper analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are compared. The paper concludes that the relative success of the International Biathlon Union is due to a favourable network position in relation to stakeholders. By comparison, the International Ski Federation suffers a weak position within a dense stakeholder network.
Click on the following link to get a copy of this article, subscribe or find out more about the International Journal of Sports Marketing & Sponsorship.
© IMR Publications Ltd
Keith
Keith Irving
iStadia
Tags:
biathlon,
cross-country skiing,
ijsm&s,
international biathlon union,
international journal of sports marketing & sponsorship,
international ski federation,
isf,
tv sports contests
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